About Astra
Your Partner in Growth, Innovation, and Success
At Astra Empowerment, our mission is to support small businesses in New Jersey by providing access to funding opportunities, grants, and representation in the business community. We aim to empower entrepreneurs by connecting them with essential resources that address the financial and systemic challenges they face. Our platform highlights funding programs, showcases underrepresented businesses, and fosters a sense of community through shared stories and initiatives. With a focus on advocacy, equity, and collaboration, Astra is here to help entrepreneurs secure the tools and recognition they need to thrive in today’s competitive market.
About the Founder
Hi, I'm Pragati Kanatur, the founder and president of Astra Empowerment. Growing up, I watched small business owners in my community work tirelessly, often facing challenges like underfunding, limited resources, and systemic barriers. These entrepreneurs are the heart of their communities, but all too often, their efforts go unsupported.
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The data speaks for itself:
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77% small businesses reported that they struggle to access venture capital and face high interest rates.
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During the COVID-19 pandemic, a significant number of small businesses reported severe financial losses, where average revenues fell over 40% in the first three months alone
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Over 25% entrepreneurs face limited access to credit, networking opportunities, and business resources.
These aren’t just statistics, they reflect real people, real dreams, and real businesses. Every closed business means a community loses its heart, a family loses income, and an entrepreneur loses their chance. That’s why I wanted to create something that goes beyond resources. It's about offering meaningful support, building confidence, and empowering entrepreneurs to take control of their futures.